Portfolio Review-April 22nd
UM students had their first portfolio review
Participating professionals: Muriel Sommers, Jamie Tao, Inah Mercedes, and Debbie Lang
Muriel Sommers principal of M. Sommers & Associates, a media consulting group that specializes in publishing of magazines, newspapers and special publications. Among her clients are: South Florida Business Journal, South Florida Business Journal Book of Lists, South Florida Magazine, Florida Home & Garden, Florida Trend, Miami Business, WorldCity Business, Casa & Estilo Internacional Magazine, Synovate and World Trade Center Miami. Ms. Sommers was named Executive Director of the International Advertising Association and Director of Chapter Services for the International Advertising Association Worldwide. In 2003, Ms. Sommers was chosen to participate as a judge for the American Marketing Association EFFIE Awards.
Jamie Tao is an art director at Alma DDB, an advertising agency in Coral Gables. Jamie's main account is State Farm. She has also worked on the McDonalds and Cricket accounts creating tv, print and online. She has produced a national McDonalds' commercial and received "Best of Show" in the print category at the Addys this year. www.jamietao.com
Inah Mercedes, designer and illustrator. Recipient of the excellence award in design from the Graphic Design Department at UM; award recipient of the NFAA (National Foundation for the Advancement of Arts) in 2001, and the silver portfolio award in the Scholastic Art and Writing Awards in 2001. www.inahmercedes.com. www.carregalpease.com
Debbie Lang is a advertising sales representation in the Miami market for over 20 years. Her clients include: VisiMap Publishing who represents the largest printed and distributed tourist publication in South Florida, and Aventura Mall Holiday Catalog. deblang@the-beach.net
Participating professionals: Muriel Sommers, Jamie Tao, Inah Mercedes, and Debbie Lang
Muriel Sommers principal of M. Sommers & Associates, a media consulting group that specializes in publishing of magazines, newspapers and special publications. Among her clients are: South Florida Business Journal, South Florida Business Journal Book of Lists, South Florida Magazine, Florida Home & Garden, Florida Trend, Miami Business, WorldCity Business, Casa & Estilo Internacional Magazine, Synovate and World Trade Center Miami. Ms. Sommers was named Executive Director of the International Advertising Association and Director of Chapter Services for the International Advertising Association Worldwide. In 2003, Ms. Sommers was chosen to participate as a judge for the American Marketing Association EFFIE Awards.
Jamie Tao is an art director at Alma DDB, an advertising agency in Coral Gables. Jamie's main account is State Farm. She has also worked on the McDonalds and Cricket accounts creating tv, print and online. She has produced a national McDonalds' commercial and received "Best of Show" in the print category at the Addys this year. www.jamietao.com
Inah Mercedes, designer and illustrator. Recipient of the excellence award in design from the Graphic Design Department at UM; award recipient of the NFAA (National Foundation for the Advancement of Arts) in 2001, and the silver portfolio award in the Scholastic Art and Writing Awards in 2001. www.inahmercedes.com. www.carregalpease.com
Debbie Lang is a advertising sales representation in the Miami market for over 20 years. Her clients include: VisiMap Publishing who represents the largest printed and distributed tourist publication in South Florida, and Aventura Mall Holiday Catalog. deblang@the-beach.net
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Portfolio Day
PepsiCo Ad Campaign - Liam Sweeney
This advertising campaign for Mountain Dew was inspired by most peoples' perception of the drink as being a cross between a soda and an energy drink. It boasts a larger amount of caffeine than most sodas and therefore has been advertised in energetic/extreme situations. This campaign shows the can in "hard" situations - boxing, killing other sodas, and as a biker. A soda this tough surely cannot be a "soft" drink.
Quaker Campaign
Print Mag cover re-design
Tropicana campaign
Pepsi campaign - Jonathan Turner
I tried to convey a graphic mood in my three pieces, basing my campaign around visual emotion in print form. The first design reveals a wild, fun, and entertaining description using the idea of motion to explain this ad. The second is a seductive, feminine approach with strong graphics that tend to be more sexual with the use of vibrant red tones. The last ad is focusing on a revitalizing, fresh attitude that can be recieved by all target audiences.
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