Hasna Product Design + Logo

poster for Hasna's concert
chapstick label until the actual product has been photographed

pattern

decorative album

logo spec

The designs for this artist, Hasna, are based on her native country of Morocco and their geometric use of the 8-pointed star.

Annika Jensen

ART 391

Sonu Nigam branding

I took inspiration from ancient Hindu culture to create a brand for the popular South Indian singer Sonu Nigam.

Ashley McKevitt

ART391

Whenua Branding

Kaminas Product Design (pamphlet, sticker, CD)

Kaminas is an Islamic Pop Band. I was inspired by the pointed arches, eight point stars, mosaics and stripes from ancient Islamic art and architecture. I wanted a design that was simplistic and bright with ties back to Islamic culture.

logo: (kaminas is primary, tree is secondary)

pattern:
concert pamphlet:
band sticker:
CD:
branding together:

Mayan "Ha-Uh!" branding.

The Maya civilization was without a doubt the most artistic Mesoamerican civilization. The Mayas were known because of their written language, their mathematical and astrological systems, art and architecture, and for being harmonious with other civilization. Saying this “Ha-uh!” is a compilation of all of these qualities. “Ha-uh!” Is a band that portrays the art, the music and the colors that the Maya culture once had, and that still has as being a culture that never disappeared, as the Mayan descendants have continued to maintain their traditions and beliefs. “Ha-uh!” is Mayan for “water moon”, as this civilization developed astrological systems and calendars by observing the Astros, and gave great importance to water not only for agriculture but for architecture too. The logo shows the Mayan symbol for water, the moon in which the god of the moon sits, and finally the symbol for the zero number in their mathematical system, the conch. The colors used in the logo and in the applications as well depict water, the sun and the sand in the region. “Ha-uh!” and their album “Pok-Ta-Rok”, taken from “Pok-Ta-Pok” (the Mayan ball game), demonstrate the mix between old Mayan culture and design, with the contemporary not only Mayan culture but with the modern world as well.

Point the Way

Ancient Culture Inspiration Project

After extensive research on the culture and ancient art styles of the Japanese, I was able to mimic the traditional basic shapes and create a pattern. I combined the “hilly” and “connecting circle” parts used in many simple Japanese pieces. Japanese art often represents nature, so my pattern represents the hills and trees. I chose a light blue for the background in a similar shade of water in Japanese art. The logo is parts of the “hills” and parts of the “connecting circles” used in my pattern. By connecting them in such a way, the image becomes a lotus, a symbol of rebirth and spiritual awakening. The pink is the same color as a lotus flower. Because the logo is for a band, I then added the stem in the shape of a Japanese shamisen, an instrument much like a banjo. I chose the name Lotus-Dojo because of the lotus flower, and the work Dojo. Dojo means “place of way”, and it is a place of practice. The text looks like brush strokes because the Japanese used to paint with this style of brush strokes. The poster is slim and vertical, much like a Japanese scroll. The writing on the business card is presented vertically because that is how text in Japanese is written. The CD cover imitates a lotus floating on water that is flowing. As you can see, each element was inspired by an element or style and that came from the Japanese.

Mayan Logo for "Ha-Uh!"

Mayan Pattern

Manifesto Mania by Ellen & Julia Lupton

Reading Manifestos and writting your own are great sources of inspiration and focus
Please read this article by Ellen & Julia Lupton. click on the title to link! SP