For this project I chose to redesign the packaging for Good Earth Teas' organic green tea. The company just redesigned their tea boxes, but they still suffer from poor aesthetics. I sought to simplify the design and emphasize how "green" their product actually is.
Redesign in vertical and horizontal positions:
Redesign with several of Good Earth's current and previous designs in vertical and horizontal positions:
Redesigned product with similar vertically oriented packaging:
Redesigned product with similar horizontally oriented packaging:
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