Dayna Bieber
This campaign was inspired by the eco-friendly, health conscious, on-the-go, female consumer who is the main target for Sweet 'n Low. I decided to update the signature pink packet with a more modern design and shape that reflects the dissolvability of the product.
I created the dissolvable packet concept after realizing how many times I tear my sugar packet and throw the annoyingly small pieces into the garbage. I thought, "Why not design a packet where the package is the sweetner itself?!" The new wafer paper packet dissolves into any beverage, leaving no waste behind. This is the new generation of sweetness!
Posts
